Effective date: 14 November 2026
Welcome to ElaraSouq (elarasouq.com). We respect your privacy and want you to understand what personal information we collect, why we need it, who may receive it, and how you can make a privacy request.
This notice is written primarily for customers in the Kingdom of Saudi Arabia and also explains our approach to customers in other markets, including the United Arab Emirates when services are offered there. Our handling of personal data is subject to the laws applicable to our activities, which may include the Saudi Personal Data Protection Law (PDPL) and, where relevant, UAE Federal Decree-Law No. 45 of 2021. This policy is not a claim of certification or regulatory registration.
Privacy at a glance
- Orders: We use the details needed to confirm, process, deliver, and support purchases.
- Partners: Relevant information may be shared with Shopify, payment providers, suppliers, and delivery partners to provide their services.
- Marketing: Promotional communications are subject to your choices and applicable consent requirements.
- Your rights: You may request information about your personal data, access, correction, or deletion where applicable.
- Contact: Email elarasouq@gmail.com with the subject Privacy Request.
1. Who is responsible for your information?
ElaraSouq is the online retailer responsible for deciding why and how personal information submitted to our store is used for our retail activities, except where another provider acts independently under its own privacy terms. Our store operates from Riyadh, Kingdom of Saudi Arabia and serves customers in Saudi Arabia.
Store: elarasouq.com
Privacy contact: elarasouq@gmail.com
Business contact location: Riyadh, Kingdom of Saudi Arabia.
2. What information do we collect?
- Order and delivery details: Name, email address, delivery address, telephone number, products ordered, order number, delivery instructions, and transaction status.
- Payment-related information: Payment method, confirmation, billing details, and transaction references. When third-party payment services are used, payment credentials may be processed directly by those providers under their own terms.
- Account and communication details: Account information where accounts are offered, customer-service enquiries, returns correspondence, and messages you send to us.
- Technical and usage data: IP address, approximate location derived from technical data, device and browser information, website activity, referring pages, and cookie or similar identifiers, to the extent collected by the store or enabled tools.
- Marketing choices: Newsletter subscription details and preferences or consents you choose to provide.
Required versus optional: Your name, contact details, delivery information, and information required by the chosen payment method are generally needed to process an order. Newsletter registration, optional notes, and promotional preferences are voluntary. If required information is not provided, we may be unable to process or deliver an order or respond to the relevant request.
Please do not share passwords, full card numbers, government-issued identity documents, or sensitive health information through ordinary store contact forms.
3. Why do we process information?
- Purchases and delivery: To confirm orders, arrange payment, coordinate order fulfillment and shipping, send transactional messages, and handle refunds or problems. This is generally necessary to provide the service or complete a purchase.
- Customer support: To respond to questions, assist with orders, and manage complaints, based on your request, our retail relationship, or another legal ground.
- Security and legal obligations: To reduce fraud, protect the store, resolve disputes, and keep accounting, tax, or other records required by law.
- Website operation and improvement: To maintain the cart and checkout, monitor site functionality, diagnose technical issues, and assess store performance, where permitted.
- Optional marketing: To send offers or product news when you have consented or another lawful ground permits it. You may unsubscribe from promotional messages. Order confirmations and other transactional messages are separate from marketing.
We process personal information on legal grounds applicable to the particular purpose, which may include fulfilling a contract, complying with legal duties, a permitted legitimate interest, or your consent where required. Where processing relies on consent, you may withdraw that consent. Withdrawal does not reverse processing already completed lawfully or information we must retain under applicable law.
4. With whom may we share information?
We may disclose relevant information to organizations that support our retail activities, to the extent needed for the stated purpose and subject to applicable law. Depending on the service or order, these can include:
- Shopify: Our e-commerce platform provider for the storefront, checkout, and order administration.
- Payment providers: Banks and payment-service providers used or displayed at checkout.
- Suppliers and shipping partners: Fulfillment providers, which may include Zambeel where used, couriers, and delivery partners. They may need contact information, delivery address, and relevant order details to fulfill the order.
- Technical and communication providers: Website, support, security, analytics, and advertising services if enabled and permitted under applicable privacy rules and your choices.
- Authorities: When disclosure is required by applicable law or valid legal process.
Some providers may act as independent controllers and publish their own privacy notices. Shipping information is supplied for delivery and order-related purposes, not for unrelated advertising by fulfillment partners.
5. Processing and transfers outside Saudi Arabia
ElaraSouq operates from Riyadh, Kingdom of Saudi Arabia, and uses international technology, payment, and logistics services as needed. Depending on the order and technology or logistics providers involved, information may be accessed, stored, or otherwise processed in Saudi Arabia or other countries where our service providers operate where our service providers operate. Data is not necessarily stored exclusively in Saudi Arabia.
Applicable cross-border transfer and disclosure rules may require specific safeguards, agreements, or other conditions. We aim to assess and follow those rules in relation to the transfers we use. For questions about international processing relevant to an order, contact us using the email below.
6. Cookies and similar technology
Essential cookies and similar technologies may help operate the cart, checkout, store security, and other site features. If enabled, additional analytics or advertising technologies may collect technical identifiers and information about how the site is used.
Where applicable law requires your consent for non-essential technologies, the corresponding consent requirements apply. The controls available on the website depend on the tools configured at the time of your visit. You may also manage cookies in your browser, although restricting essential cookies may affect the shopping experience. For questions or to raise an objection to optional processing where legally available, contact us.
7. Data retention and disposal
We keep information only for as long as reasonably necessary for the purposes described above, including purchases, customer care, disputes, accounting, tax records, and other applicable legal obligations. The period may differ according to the data category and relevant law. Once personal information is no longer required and no lawful retention obligation applies, it should be erased, anonymized, or securely disposed of, subject to the processes of relevant service providers.
8. Security
We seek to use appropriate technical, organizational, and administrative measures to help protect personal information against unauthorized access, misuse, modification, or loss. Our technology and payment providers maintain their own security arrangements. No website or electronic transmission is completely risk-free. Contact us promptly if you believe your information has been compromised.
9. Your rights and privacy requests
Depending on your location and applicable law, including the Saudi PDPL and any applicable UAE privacy requirements, you may be entitled to:
- Know why personal information is collected and used.
- Request access to personal information and, where applicable, a copy in readable form.
- Ask us to correct, complete, or update inaccurate information.
- Request deletion or destruction where legally permitted.
- Withdraw consent where it is the basis for processing.
- Object to or seek restriction of certain processing where that right applies.
- Raise a complaint with the relevant supervisory authority, subject to applicable procedures.
To make a request, write to elarasouq@gmail.com with the subject Privacy Request. Please describe the request and any related order. We may take reasonable steps to confirm your identity before accessing, changing, or disclosing personal information. We review requests in line with applicable response requirements and lawful exceptions.
10. Children and sensitive personal information
Our general online shopping experience is not directed to children. We do not ask customers to send sensitive personal data through general contact forms. If you believe a child has provided information without appropriate permission, contact us so we can review it.
11. External sites
External websites, payment services, and third-party services may follow different privacy practices. Please review their policies where relevant.
12. Updates to this notice
We may revise this notice when our technology, providers, services, or applicable obligations change. We will display the latest version and updated effective date on this page, and provide additional notice or seek consent where required.
13. Privacy contact
ElaraSouq
Website: https://elarasouq.com
Email: elarasouq@gmail.com
Business contact location: Riyadh, Kingdom of Saudi Arabia.
ملخص الخصوصية: نحترم خصوصيتك في إلارا سوق. نستخدم المعلومات اللازمة لمعالجة الطلبات وتوصيلها وخدمة العملاء، وقد نشارك البيانات الضرورية مع مزوّدي الدفع والتوصيل وتنفيذ الطلبات. للاستفسار عن بياناتك أو طلب الوصول إليها أو تصحيحها أو حذفها وفقاً للقانون المعمول به، يُرجى التواصل عبر elarasouq@gmail.com. هذا ملخص باللغة العربية، ويُرجى الرجوع إلى النص الكامل لهذه السياسة.